What Does SEO Mean? Discover What You Really Need to Know!
SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines. Search engine optimization isn’t about tricking Google or gaming the system. Dec 17, · SEO or Search Engine Optimization is a practice of optimizing your web pages in order to drive free organic traffic from search engines like Google. With SEO, your goal is to follow WordPress SEO best practices on your site, so you can help search engines easily discover your content and display it in the search results.
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Shows estimated monthly search traffic to this article according to Ahrefs data.
The actual search traffic as reported in Google Analytics is usually times bigger. How do we know? This very blog runs on What to do in kyushu japan and gets over K organic visits every single month.
Prefer video? Here you go :. Blogging tends to be what springs to mind when most people think of WordPress. Use isitwp. I doubt it. Its popularity means there are tons of SEO plugins available —many of them for free.
WordPress is a tool that makes using traditional SEO techniques and strategies easy. Nothing more, nothing less. So the focus of this guide is to teach you how to employ traditional on-page and technical SEO best practices within WordPress.
Log into your WP backend. Watch this video to learn how to get that going in a couple of minutes:. The bad news is that many of them are about as SEO-friendly as a waiter having a bad day at work. Most theme sellers like to brag about these in their theme description.
Have you ever noticed that some websites live at www. Google views the www and non-www versions of the same URL as separate references to separate pages.
Does it how to become a sports journalist any difference which version you choose? For new websites, not at all. It comes how to backup sql 2005 to personal preference. But if your site eordpress currently accessible at both the www and non-www URLs type them into your browser to check for redirectsthen you should choose the version that Google seems to prefer already.
Then do the coes for the version without the www. Google confirmed SSL as a ranking factor in Both take you to our long-tail keywords guide. Go ahead, try them and see! If you already have content using a different permalink structure, then think twice before changing it. Doing so may cause broken pages. If you want to set up your URL structure this way, then you may need to add redirects. For that, you can use the Redirection WordPress plugin.
Breadcrumbs give visitors and search engines a clear trail to follow around your site. They look like this:. So they may increase your click-through rate, which is never a bad thing. Yoast makes it easy to enable breadcrumbs in WordPress. What is Yoast? But it does require some customization—the enabling of breadcrumbsfor one. Then go to:. Not all do. Most blog comments are innocent enough.
Spammers use automated software to post comments to hundreds or thousands of blogs. They meean this to build backlinks to their website at scale. You see, when someone submits a blog comment, Sdo also asks for their name and website.
Then, when the comment goes live, their name gets linked to their site. But according to Googlespammy comments can still have an adverse effect on SEO because:. In WordPress, automatic approval of comments is on by default. So you should turn it off and vet all comments by hand. The next six tips are content-related. You should keep them in mind when adding posts and pages to your WordPress website.
Learn more about the differences between posts and pages here. But it is a little on the long side, meaning that Google may truncate it in the search results. But truncated URLs may have an indirect effect because they look ugly and unenticing. That may hurt your click-through how do cane toads reproduce and lead to fewer organic visits. My advice is to use your primary target keyword and replace the spaces with dashes.
So, in this case, our URL would be: domain. Look at the Parent topic. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Break things up with HTML formatting. But how do you do those things in WordPress? Just be sure to paste only plain text copy into the visual editor. That will remove all formatting added by your word processor. Did you know that 8. You how long to you boil live lobster add alt text to images via the visual editor.
Fill in the alt text field with a short description of your eordpress. Keep it simple and accurate. But this is about more than just catering to the visually-impaired.
Alt tags provide Google with greater context for the images on your page. This can help boost rankings in Google Images according to John Mueller. Alt text is extremely helpful for Google Images — if you want your images to rank there. That resulted in 1, visits to our website. Learn more about image SEO here. Internal links point to other pages and posts on your website.
Paste in the URL of another page or post on your website. But how do you know which pages it makes sense to add internal links to? The crawl should now be complete. Next, search your WordPress backend for a keyword wordprexs to one of those pages. You will sel see all posts mentioning that keyword in the search results. Yoast lets you set custom titles and descriptions on a page-by-page basis. By default, Yoast sets this to a variable which pulls the title of the post and uses that for the meta title too.
Provided that you set your permalink structure to post name, then both your page and post URLs should look like this:. Not bad. Like this:.
Now the URL is accessible at domain. You create static versions of dose posts and pages. Browsers can then load them fast. Your website is quick. Users are happy. Google loves happy users. And they love fast-loading sites. You should have installed whxt earlier. There are a lot of complex settings here. The average web page is 3MB.
But long-form blog posts tend to be much bigger because they contain lots of images. Given that the average global mobile download speed is 20 Mbpsthis page would take 4. Start by activating the Smush Image Compression and Optimi z ation plugin. You should have installed that earlier.
That will compress and optimize all images that you upload meaj future.
2018 Update – What’s Working (and not working) for SEO these days?
May 18, · SEO stands for “search engine optimization” Oddly enough, everyone seems to have heard about and uses the term “SEO” but many do not know what . Once you have created a website, you will want your page to be found by users on the web. To ensure that, you need to have search engine optimization (SEO) in place. The theme you choose for your WordPress site can significantly affect your SEO outcomes, so you . SEO = S earch E ngine O ptimisation. A search engine allows users to search for information on the internet by typing a phase (known in SEO as a keyword). Examples of English language based search engines include Google, Yahoo and Bing, among others. Whilst "Search Engine Optimisation" can sound a bit daunting, it basically means.
If you are serious about increasing your website traffic, then you need to pay attention to the WordPress SEO best practices. This is actually why a lot of people choose WordPress to start a blog or a website. While WordPress makes sure that the code it generates follows the SEO best practices, there is a lot more you need to do if you want to maximize your SEO efforts. To make it easy, we have created a table of contents to help you easily navigate through our ultimate WordPress SEO guide.
Start here to learn the basics, and then you can start applying them to your own website. Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic. WordPress comes with a built-in option to hide your website from search engines.
However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines. If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked. Simply log in to the admin area of your WordPress site and visit Settings » Reading page. Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.
Using SEO friendly permalink structure improves your chances of getting better positions in search results. You need to visit the Settings » Permalinks page. By changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.
If you must change your permalink structure, then hire a professional, so they can setup proper redirects. Search engines consider these to be two different websites, so this means you need to choose one and stick to it. You can set your preference by visiting the Settings » General page. For more detailed information on this topic, take a look at our guide on www vs non-www — which is better for WordPress SEO. An XML Sitemap is a specially formatted file that lists every single page on your website.
This makes it easy for search engines to find all of your content. Google Search Console , also known as Webmaster Tools, is a set of tools offered by Google to give website owners a look at how their content is seen by the search engine.
It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms people are using to find your website, how each page appears in the search results, and how often your pages are clicked. You can then plan your content strategy accordingly. Google Search Console also alerts you when there is something wrong with your website, like when search crawlers are unable to access it, find duplicate content, or restricted resources.
Once you have added your website to Google Search Console, click on the Sitemap from the left menu and then paste the last part of the sitemap URL. Once you have successfully added your sitemap, it will appear as pending. It does take Google some time to crawl your website. After a few hours, you would be able to see some stats about your sitemap. It will show you the number of links it found in your sitemap, how many of them got indexed, a ratio of images and web pages, etc.
SEO is an ongoing process that you must keep up with if you want to see maximum results. All top SEO plugins allow you to add a title, description, and focus keyword to every blog post and page. It also shows you a preview of what users will see when they Google your website. When writing your blog post, simply scroll down to the SEO section and take full advantage of it.
Many beginners use their best guesses to figure out what topics people are looking for and what they should add to their blogs and website. It is like shooting an arrow in the dark. Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.
There are a ton of keyword research tools both free and paid that you can use. We recommend using SEMRush , it helps you discover keywords and even find out the keywords where your competitors are ranking. However if you want even better results, then you need to follow the WordPress SEO best practices below. But they will make a big difference if you follow them. WordPress allows you to sort your blog posts into categories and tags.
Often beginners get confused on how to best use categories and tags. Categories are meant for broad grouping of your posts. If your blog was a book, then categories will be the table of content.
For example, on a personal blog, you can have categories like music, food, travel, etc. Categories are hierarchical, so you can add child categories to them.
On the other hand, tags are more specific keywords that describe the contents of an individual post. For example, a blog post filed under the food category can have tags like salad, breakfast, pancakes, etc. Think of these as indexes section in a textbook. For more on this topic, see our guide on categories vs tags and SEO best practices for sorting your content. By using categories and tags properly, you make it easy for your users to browse your website.
Search engines assign each page on your website a score page authority. The recipe of this score is kept secret so that people cannot game the results. However, the most common signals of authority are links. You should make it a habit to interlink your own posts whenever possible.
If you have multiple authors, then create a pre-publish blog post checklist that requires them to interlink at least 3 other blog posts. This will help you boost your pageviews, increases the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.
Comments can be a strong indication of user engagement on your website. Engaged users mean more links back to your site, more traffic, and improved SEO. However, you need to make sure that your comments are real and not spam. Spammers submit comments with bad links which could affect and even ruin your search rankings.
This is why we recommend everyone to start using Akismet. It is one of the two plugins that come pre-installed with every WordPress site, and it helps you combat comment spam. If Akismet alone is unable to handle comment spam, then see these tips and tools to combat comment spam in WordPress.
If your blog posts attract a lot of genuine, spam-free comments, then you should pat yourself on the shoulder for building such an engaging website! However, too many comments on a post can make it load slower which also affects your search engine rankings. Keep reading below to find out more about how speed affects SEO.
To prepare your website so that it can handle the burden comments put on your server and speed, you can split comments into multiple pages. See our tutorial on how to paginate comments in WordPress. As mentioned above, links help search engines decide which pages are important. For good search rankings, you need to make sure that you are getting more link juice from other websites than you are giving away.
This helps you save link juice. By default, WordPress does not come with an option to make links nofollow. For more details and alternate methods, see our guide on how to add nofollow links in WordPress. WordPress displays and links to your posts from a number of pages like home page, category archive, tags archive, date archive, author pages, etc. By default, it shows the full article content on all these pages. Full articles also make your archive pages load slower. Showing full articles everywhere also affects your page views.
For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website. For detailed instructions, see our guide on how to customize WordPress excerpts without coding. Even if you follow all the WordPress SEO tips and best practices above, if your site is slow or gets taken down by a hacker, your search engine rankings will take a big hit. Research shows that in the internet age, the average human attention span is shorter than that of a goldfish.
Web usability experts believe that users decide whether they want to stay or leave within a few seconds of visiting a website. That means that as a website owner, you only have a few seconds to present your content and engage users.
Search engines like Google now rank faster websites higher than slow loading websites. Images are more engaging than text but they also take more time to load. If you are not careful with image sizes and quality, then they can slow down your website. You need to make sure that you use images that are optimized to load faster. See our guide on how to speed up WordPress by optimizing images for the web. Another trick you can use to optimize your images for search engines is to use a descriptive title and alt tags.
These tags help search engines understand what your image is about. They also help users with visual impairment as their screen readers can read the alt text to them. If you are a photographer or add a lot of images to your WordPress site, then you need to use a gallery plugin. We recommend using the Envira Gallery.